Sportexa Core · ML
The home side creates more chances at home. The visitors are strong on the counter, which limits that advantage.
B2B / pilot concept
Sportexa Distribution Sports analytics that work on your platform
Bring interactive ML match analysis and an AI assistant to sports websites. Widget branding, bookmaker odds and monetization options are agreed as part of the pilot.
View the exampleSponsored Widget example
DemoFictional teams, brand and odds. The conversation is scripted.
Field Meridian
Example match page
North Atlas vs South Meridian
Sportexa AI
What do you think of a home win?
Home form gives North Atlas an advantage. Quick counters are the main risk, especially if they leave space early.
What could change that assessment?
The starting lineup. If the home side is missing its key midfielder, it may create fewer chances and struggle to contain counters.
What partners get
For bookmakers
- Match analysis and an AI assistant under an agreed brand
- Your own odds from an agreed source
- Placement on approved websites
- Click attribution where an integration is in place
For sports publishers
- More content on match pages
- Match analysis and follow-up questions within your site
- A ready-to-embed interface
- Monetization through approved partner placements
How it works
From sports data to the reader
- Sports data
- Sportexa ML Engine
- Core / AI
- White Label Widget
- Sports publisher
Sportexa runs the analysis and provides an embeddable widget with Core or AI. The ML Engine produces the analysis. The language model explains it and handles follow-up questions. The publisher hosts the widget for its audience.
Commercial flow · concept
- Odds + campaign
- Compliance Gate
- Sponsored placement
- Attribution
The bookmaker supplies odds from an approved source and can use its own affiliate links. A separate server-side service selects an offer based on the match, publisher configuration, approved campaign, odds freshness and ad rules. Ads have no influence on ML results. The language model neither selects the advertiser nor generates the link.
White Label Widget
Supported by the base widget
Match-page embedding on an approved domain, a responsive panel, Russian and English, and match analysis with follow-ups in the same chat.
Proposed pilot settings
Colors, logo, component styling, call-to-action copy, and light and dark themes. Settings are agreed per publisher and campaign.
Bookmaker odds integration
The proposed Bookmaker Odds Adapter would match events, markets and outcomes from an authorized feed. It would check freshness, show the last update and suppress the offer when odds are missing or stale. The server would build an event-specific link under agreed rules.
Widget modes
Concept
Analytics Only
ML analysis through Core or AI. No bookmaker branding, sponsored cards or affiliate links.
Pilot priority
Sponsored
ML analysis, optional AI, and branding and odds from one bookmaker. The offer appears in its own card, with clicks subject to agreed rules.
Future concept
Marketplace
Multiple offers, odds comparison and attribution by partner.
Attribution and analytics · future scope
Widget impressions, unique interactions under an agreed measurement model, analysis starts, AI sessions, offer impressions and clicks. Reports would cover publishers and campaigns. Sign-ups, deposits and other conversions require partner confirmation, a separate integration and a contractual basis.
Conditions for sponsored placements
The proposed Compliance Gate allows placements only for approved markets, publishers and campaigns, subject to ad disclosure, warning and age requirements. Data processing and measurement terms are agreed per market. The Analytics Only presentation is assessed separately for advertising requirements.
Who manages placement
Availability is agreed individually with the publisher and bookmaker.
- Partner-managed
- The bookmaker arranges widget placement on approved websites.
- Sportexa-managed
- Sportexa coordinates publishers and bookmakers and manages approved placements.
Commercial models
Distribution terms are quoted separately. Core and AI have their own pricing.
- SaaS / Licensing
- A fixed fee for the technology and included usage.
- Sponsored Placement
- A fee for branded placement and widget usage.
- Revenue Share / CPA
- Payment for agreed conversions or a share of revenue where permitted.
- Hybrid
- A fixed fee plus an agreed variable component.
Tell us what you want to build
Share your website or brand, target markets and goals. The Sportexa team will discuss a possible pilot format.